ATTENDEE FAQs 

When and where is the Convention & Trade Show?

• Dates: July 10-12, 2027

• Location: San Antonio, TX | Henry B. Gonzalez Convention Center & Grand Hyatt San Antonio

What are the Event hours?

• Welcome Reception: Saturday, July 10 | 8:00pm - 10:30pm

• Trade Show: Sunday, July 11 | 11:00am - 5:00pm

• Retailer Meeting & Education Session: Monday, July 12 | 9:00am - 3:30pm

Does TPSA have an official host hotel? Yes. Discounted rooms are available through the official host hotel, the Grand Hyatt San Antonio. Availability is based on a first come, first served basis. Hotel reservations open in January 2027.

When does registration open? 

 Registration will open January 2027.

How much does it cost to attend?

Member and non-member registration rates are available. Visit the registration page to view the complete registration pricing schedule.

Is there an age requirement? Yes. All attendees must be 21 years of age or older. This policy applies to attendees, exhibitors, exhibitor personnel, speakers, and guests. TPSA reserves the right to request valid government-issued photo identification to verify age.

Do I have to be a TPSA member to attend? No. However, attendees must be affiliated with the beverage alcohol industry. IMPORTANT: The annual TPSA Convention & Trade Show is an industry-only event and is not open to the general public.

Are group discounts available?

No. TPSA does not offer group registration discounts. However, early bird and advance registration rates are available.

What is the cancellation policy? Cancellation requests must be submitted in writing.

• On or before March 31, 2027: Refund of registration fees less a 10% processing fee.

• April 1–May 31, 2027: Refund of 50% of registration fees less a 10% processing fee.

• June 1, 2027 and after: No refunds.

• Refunds are not available for registrant "no shows" or for those who leave before the completion of the event.

How many people attend?

More than 2,200 beverage alcohol industry professionals are expected to attend.

How many exhibitors participate?

More than 250 companies exhibit at the trade show.

What is the dress code?

Business casual unless otherwise specified.

Can TPSA provide a wheelchair or scooter? TPSA does not provide mobility equipment. Please contact the hotel or convention center directly regarding rental options.

TPSA has a strict no "suitcasing" policy to protect the investment made by our Exhibitors and Sponsors and maintaining a fair and professional marketplace for everyone participating in the Convention & Trade Show.

What is suitcasing? Suitcasing occurs when an individual or company that is not an Exhibitor or Sponsor attempts to sell, market, promote, or solicit business during the Event without purchasing exhibit space or sponsorship.

TPSA also prohibits outboarding, which is the practice of hosting an unofficial meeting, hospitality suite, reception, demonstration, or other event that is held in conjunction with the Convention & Trade Show and is intended to attract attendees away from official TPSA activities. Individuals or companies engaged in suitcasing or outboarding may be removed from the Event without refund and may be prohibited from participating in future TPSA events.

Privacy & Personal Data

TPSA values your privacy and does not sell attendee information. If you receive emails claiming to sell a TPSA attendee list, those communications are not affiliated with TPSA and should be treated as fraudulent.