RDS Media & Associates, LP and Texas Package Stores Association announce the TPSA Digital Advertising Network!

Septmber, 2006 Update:

Nearly 250 locations are now under contract which is of real value to the advertisers.  The major markets are signed up (which was a key first step) and RDS Media will be following up with each of the members in the outlying markets in the coming weeks.  RDS Media has made sure every brand/supplier/advertiser has received a comprehensive package of information detailing the validity of this new advertising medium and the TPSA Network, as well as being "put on notice" that this is coming.

Per the TPSA Convention, and as of last week, over 110 companies and their proper contacts have received that packet of information and have been notified.  Because this is a new advertising medium for the brands/suppliers, it requires RDS Media to meet face to face with each prospective advertiser and their decision makers, as well as working with their budgets.  Each week, for the past 3 weeks, they have been doing this from Dallas to Houston to Austin.  From this point RDS Media is planning to install 15 "Show and Tell Stores" and "Go Live" in October.  The next step is to then grow the network by 25 to 50 stores per month minimum depending on the ad budgets and the need to maximize value for the advertiser and the retailers.